Direct Search

A faster way for people to find relevant content on the web. A better way to connect online advertisers with consumers. A rapidly growing billion-dollar marketplace. The ultimate targeted media. Direct Search is all this and more.

Direct Search happens when a consumer bypasses search engines, typing a search term as a URL in the browser address bar, leading to a site specifically designed for that topic.

NameMedia is tapping the revenue potential of this exciting market with our powerful publishing platform, SiteSense™. This proprietary technology enables us to dynamically create highly targeted search destinations — vertical domain portals that provide consumers with direct access to relevant content and advertisers.

For NameMedia's portfolio, SiteSense is used to build three different kinds of websites:

• Premium enthusiast websites, such as Photography.com or Gardens.com, that are online communities around specific niche consumer categories. For these sites we employ an editorial model that uses expertise and content provided by the community itself to help create a compelling user experience.
• Lead generating websites, such as CellularPlans.com and LowRate.com, that provide relevant content and comparison information on certain products or services and give consumers the opportunity to take a specific action, such as completing an application.
• Highly targeted websites, such as GolfShop.com and LeatherLuggage.com, where consumers can find links to related websites. The specificity of the domain name allows us to provide highly relevant results.

SiteSense is deployed on NameMedia's portfolio of domains and is available to other domain owners through our Affiliate Network at SmartName.com, ActiveAudience.com and Goldkey.com.